Lead gen 101: What to test, metrics to focus on

Lead gen 101: What to test, metrics to focus on

Sponsored by: BlueBox(an IBM company)

According to a recent benchmark study by Marketo, companies with mature lead gen practices achieve 133% greater revenue versus their plan than average companies, and 174% more than the least mature companies. But there are key steps to take to achieve successful lead gen practices. Explore this 14-chapter guide to lead gen to help you develop your sales pipeline, and compare what you’re doing now to what you could be doing better. Chapters include: A Q&A with Trish Bertuzzi, president & chief strategist of The Bridge Group Lead gen then & now (mission, customer intelligence, tactics and measurements) What to test in your lead gen campaigns And much more

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