The Weather Company gets personal; Salesforce amps up e-commerce strategy

Salesforce CRM Digest A roundup of business applications content from TechTarget's network | May 31, 2017 FEATURED STORY Personalized marketing gets a step closer with weather data by Jesse Scardina, News Writer By partnering with multiple data monetization companies, The Weather Company is providing more data points to marketers and advertisers. (SearchCRM.com) Advertisement NEWS   Salesforce e-commerce tools build better customer strategies This handbook examines how successful customers are using various marketing and transactional data tools to drive revenue and build an effective e-commerce strategy. (SearchSalesforce.com)   Salesforce goes from B2B to B2C thanks to Demandware Amid a flurry of acquisitions, Salesforce signaled its intention to expand customer management into retail, where enhanced e-commerce functionality can strengthen service. (SearchSalesforce.com) EXPERT ADVICE   The case for code in the Salesforce certification The Salesforce developer certification measures click skills or code skills. Here is a guide to knowing the code skills necessary to pass the Force.com Developer certification. (SearchSalesforce.com)   CRM is the latest beneficiary of blockchain technology Blockchain supports Bitcoin, but speculation has started about blockchain technology applications someday improving CRM due to their security strengths. (SearchCRM.com) About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Business Applications Digest, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget Enterprise Applications Media Group, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2016 TechTarget. All rights reserved.