Wednesday, September 9, 2020

How Genesys and Amazon challenge each other, but also work together, plus the importance of personalized experience in CX

 
Customer Experience Digest
A roundup of customer experience news and features from TechTarget September 09, 2020
TechTarget
FEATURED STORY  

Emerging Genesys cloud strategy makes Amazon friend and foe

 
By Don Fluckinger, Senior news writer  
Amid a leadership change, Genesys retools cloud strategy, adds partnerships with Infosys, Adobe and others as its relationship to Amazon and AWS veers toward 'co-opetition.'  
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NEWS
 

Twilio Flex deployed for COVID-19 contact-tracing agents

Tech teams supporting agents working remotely on COVID-19 surveillance efforts in several U.S. cities and the state of Illinois eschew traditional IT and opt for cloud platforms.

 
Salesforce Field Service features added to Winter '21 Release
Salesforce Field Service users can better pinpoint arrival times for their customers as well as other new capabilities coming in the Winter '21 Release.
EXPERT ADVICE
 
The importance of personalized experience in CX

Musa Hanhan breaks down the three stages of customer experience and explains why personalized experiences offer companies the best chance at customer retention.

 
Are you a customer experience leader or laggard?
Organizations need to invest now in customer experience to ensure they're leaders in their industry. They cannot risk falling behind their competitors with their CX initiatives.
 
4 e-commerce email marketing strategies to heed
Building a database, nurturing existing customers and using an email service provider are some e-commerce email marketing strategies to help businesses increase revenue.
 
Evaluate call center outsourcing costs and benefits

Outsourcing call center operations can take some financial burden off businesses -- depending on what partner they choose. But there can also be some drawbacks.

 
Revenue operations vs. sales operations: What's the difference?
While revenue operations focus on revenue growth and integration of sales, marketing and service departments, sales operations keeps its focus on sales department efficiency.
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