Predictive analytics: 15 ways to measure ROI

Predictive analytics: 15 ways to measure ROI

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According to VentureBeat, 45% of marketers aren’t validating their marketing analytics for quality and accuracy. Further, 73% of marketers’ time is spent reporting on the past and present and only 27% on planning for the future. True: Predictive analytics is alluring for sales and marketing departments (allowing them to see trends in the data and secure new sales) but it’s harder than it sounds. This expert guide explores the benefits and challenges of the predictive analytics market. Steve Robins, seasoned consultant at Solution Marketing Strategies, explores: 15 ways to measure the ROI of predictive analytics technologies How NetSuite’s marketing and sales reps located active buyers  How the Royal Bank of Scotland upsells customers

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