| 7 Simple secrets for customer data-management success | |
| CRM applications, marketing automation tools, and call center systems all promise some variant of a 360-degree view of the customer. But the fact is that it still takes proactive, intelligent data management in order to establish “a foundation of trusted data” that represents all your customer relationships. So how can you make it happen? Hint: it’s all about automated data integration, which goes a long way toward making the process less expensive, more effective, and more repeatable. Download and find out the out the seven steps it takes to achieve automated data-integration success for smarter, more effective customer data management. | |
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