OpenWorld news: Oracle unveils major CX upgrade

Salesforce CRM Digest A roundup of business applications content from TechTarget's network | Oct. 24, 2018 FEATURED STORY Oracle unveils CX Unity at OpenWorld By Jesse Scardina, News Writer Oracle focuses on CX in an attempt to compete with Salesfoce. Also unveiled at OpenWorld was Subscription Management, which helps manage the growing numer of customer-facing subscription products. (SearchCRM.com) Advertisement NEWS   FinancialForce brings Einstein Analytics to the back office FinancialForce added an analytics layer to its Professional Services Automation product to help its users find better insights in their back-office applications. (SearchSalesforce.com)   To improve your customer experience, invest in people At the MarTech conference, analysts discussed the importance of customer experience roles within marketing teams, customer data protection and designated martech leadership. (SearchCRM.com) EXPERT ADVICE   AI sales technology trends for 2019 and beyond AI automation tools for sales technology have the potential to lead sales teams toward certainty in their decision-making, grow pipelines and reduce risks. (SearchCRM.com)   How to build a successful digital customer service strategy CRM pros from Wendy's, Chamberlain Group and DoorDash offer tips for integrating Salesforce AI and social media channels to create a successful digital CX strategy. (SearchSalesforce.com) About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Business Applications Digest, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget Enterprise Applications Media Group, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2018 TechTarget. All rights reserved.