Word of the Day: actionable intelligence

Word of the Day Daily updates on the latest technology terms | October 2, 2018 actionable intelligence Actionable intelligence is information that can be followed up on, with the further implication that a strategic plan should be undertaken to make positive use of the information gathered. This meaning is distinct from the use of actionable intelligence in a legal context, which means that information meets the legal requirements for a justifiable (actionable) lawsuit. In information technology (IT), actionable intelligence, also called actionable insight, is often spoken of in the context of big data and predictive modeling. In marketing, AI can help companies shrink the gap between customer intent data and actionable insight by feeding intelligence into CRM, marketing automation and other operational tools. This type of holistic approach to gaining insights from customer data can help a company meet the challenges associated with working with big data and exploit information that can help make the company more profitable.   Actionable intelligence that helps a company get an advantage in the marketplace is sometimes referred to as competitive intelligence. The challenge to harnessing the power of competitive intelligence is how to find information that's hidden in a data set that's variable and volatile. One of the solutions that seems to work best for many companies is to build front-end visualization interfaces that present data in models anyone in the line of business (LOB) can easily comprehend and follow up on. Quote of the Day "Advances in predictive analytics can ultimately result in credible predictive models that legitimize actionable intelligence and encourage businesses to make bold and ultimately rewarding decisions." - Ron Karjian Trending Terms competitive intelligence actionable predictive analytics Splunk smart machines intelligent-agent Learning Center Automated predictive analytics tools spawn wannabe scientists They don't own the same depth of data science skills and knowledge, but with the aid of automated predictive analytics, a new breed of 'data scientists' has the capability of building, refining, tuning and rewriting predictive models that provide their company with critical actionable insights. A CIO forges a data strategy plan for creating actionable data If you need assistance creating actionable data from the vast amounts of content your organization is gathering, Tammy Bilitzky, the CIO of Data Conversion Laboratory can help you with that. What mobile device analytics can do for you Gaining insight into how users work and what they need can improve their work experience dramatically. Learn how mobile device analytics can contribute to this effort. How can AI in mobile technology improve security? AI in mobile security systems will ensure IT can better prevent threats. Discover how IT should prepare for these upcoming technologies and how to use them. How AI and IoT will interact To create a world of seamless exchange between people, networks, devices and applications, IoT in concert with AI is critical, says Tata Communications' Tim Sherwood. Quiz Yourself Business intelligence systems can only work if data _____ throughout the enterprise's systems. a. jives b. jibes c. gibes Answer Stay in Touch For feedback about any of our definitions or to suggest a new definition, please contact me at: mrouse@techtarget.com Visit the Word of the Day Archives and catch up on what you've missed! FOLLOW US About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Whatis.com, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget, Whatis, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2018 TechTarget. All rights reserved.