A conversational user interface is programming that allows a chatbot to communicate informally with a human end user. Depending on the bot's purpose, the communication channel might be verbal and use a voice user interface (VUI) or it might be written text and use a graphical user interface (GUI). Financial institutions, retailers, travel agencies and delivery services use various types of conversational user interfaces to engage customers. In general, chatbots that use VUIs have artificial intelligence components that enable natural language processing (NLP) and free-form conversation, while chatbots that use GUIs are often scripted and follow predetermined conversational paths mapped with logic trees. On a basic level, a CUI can shorten wait times for customers and give each customer a sense that the resolution to their question or concern is being fast-tracked. On a deeper level, conversational user interfaces can be used to impress consumers with the company's advanced technology and competence. Although CUI current capabilities are fairly limited when compared with the human capacity to communicate, conversational user interfaces are improving rapidly and are proving to have business value. In customer relationship management (CRM), for example, a conversational user interface allows a company to automate customer service. When chatbots are used as the first line of customer contact, it can reduce staffing costs and provide customers with service during overnight hours and weekends. |
No comments:
Post a Comment