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| Business Technology Research from TechTarget |
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| | Better insight, productivity & innovation with analytics
Sponsored by OpenText
As business leaders and technologists navigate digital disruption, analytics has become a key area of focus for enterprises. But the bigger challenge is how to use data to spot effective new ideas and drive innovation. Inside, learn about 3 focus areas to help you gain the most insight out of your data. Read more... |  | | | |
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| | Ways to personalize online and offline customer data
Sponsored by SAS
This white paper outlines how to use SAS for data analytics that can give the best personalization experience possible. Read on to learn about how you can implement clickstream data that can better analyze customer browsing behavior for more targeted personalization. Read more... |  | | | |
| | Finding analytics insight through sales
Sponsored by Salesforce.com
This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen. Read more... |  | | | |
| | Finding the right marketing automation tools
Sponsored by Marketo
When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software. Read more... |  | | | |
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