How location plays into analytics

How location plays into analytics

Sponsored by: Information Builders

According to Harvard Business Review, data vizualization is an "emerging, important discipline, and spatial thinking - geography - is a fundamental skill for good data vizualization." As organizations increasingly incorporate this ideology into their Business Intelligence (BI), they strive to understand how geographic forces drive their operations. How can businesses combine spatial capabilites of Geographic Information Systems (GIS) with the advanced analytical functionality of BI platforms? This white paper defines location analytics, and discusses its benefits and potential uses. Access this guide to learn how information processing companies have partnered with learding location and mapping technologies that enable companies to solve problems and local and global scales. Discover who can use location analytics, including: Retailers Insurers Sales and marketing And more

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