Say no to guesswork: Drive campaigns with data science

March 23, 2017   Business Technology Research from TechTarget     Say no to guesswork: Drive campaigns with data science Sponsored by Infor Trying to determine who should buy your products or services often amounts to little more than educated guesswork. You might be able to analyze patterns and perhaps even employ a heuristic-based lead scoring methodology, but often these predictions are unreliable. Learn how to take the next step by driving your campaigns using data science. Read more...     Make faster business decisions with self-service analytics Sponsored by SAS This white paper explores how you can obtain self-service, interactive analytics software that can be used whenever and wherever you want. Read on to implement the kind of analytics that keeps pace with the rapidly changing business world. Read more...     5 questions facing marketing teams, and how data solves them Sponsored by Salesforce.com Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows. Read more...     Lead gen 101: What to test, metrics to focus on Sponsored by BlueBox(an IBM company) In this ebook, discover some tactics to successfully generate leads, as well as how to nurture those leads to create successful, profitable campaigns. Click inside to find out how best to use website forms, pay-per-click ads, email marketing, and more to discover leads, as well as how to turn those leads into marketing successes. Read more...     AIIM report: Insight into information governance issues Sponsored by OpenText In this report, Doug Miles, Chief Analyst at AIIM, provides insight the importance of information and data governance today. Find out just how effective automated classification really is and learn the impact on risks and costs. Read more...   This newsletter is published by TechTarget. TechTarget, Member Services, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2017 TechTarget. All rights reserved. Designated trademarks and brands are the property of their respective owners. When you access content from this newsletter, your information may be shared with the sponsors or future sponsors of that content as described in our Privacy Policy. Privacy Policy | Unsubscribe