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| Business Technology Research from TechTarget |
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| | Discover the link between information governance and big data
Sponsored by IBM
Big data means big opportunities for business insight and smarter decisions. The key to success is separating good and bad data. This white paper explores the link between good information governance and the outcomes of big data analytics projects. Learn how to ensure your big data initiative's success. Read more... |  | | | |
| | Embedding analytic content: 5 essential steps in your company
Sponsored by OpenText
Establishing a culture for data-driven decision making can seem like a daunting task. With so many analytics technologies on the market, it can be very difficult to pick a starting point. Use this white paper to learn how you can embed analytic content into data-driven apps. Read more... |  | | | |
| | 5 Questions Every Finance Department Should Be Able to Answer
Sponsored by Salesforce.com
Key decision makers are on the hunt to uncover patterns that illuminate unforeseen trends once buried in your data. Here are the top 5 questions your finance professionals should be asking — and ways to get the answers. Access now to ensure you're getting the most out of your data. Read more... |  | | | |
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| | Account-based marketing 101: Demonstrate your value in seconds
Sponsored by Marketo
Account-based marketing (ABM) can be an effective approach for your business. But it's important that you lay the foundation for success. Learn important factors in building a successful ABM program and how you can achieve them, like: identifying high-yield target accounts, measuring campaign engagement to help set realistic sales goals, and more. Read more... |  | | | |
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