Word of the Day: broker

Word of the Day Daily updates on the latest technology terms |March 6, 2017

broker A broker is someone or something that acts as an intermediary third party, managing transactions between two other entities. In the real world, a broker is a business, like a real estate broker. In a computing context, a broker is a type of software, often a middleware program, like a message broker. In the case of businesses, a broker's profit is based on relieving one or both parties of tasks related to conducting those transactions or adding value to the transactions in some way. Here are a few examples of various types of brokers: Ad network: A company that acts as a broker between advertisers who want to purchase inventory and publishers who want to host ads. Data broker: A business that collects personal information about consumers and sells that information to other organizations. Cloud broker: Either a third-party individual or business that acts as an intermediary between the purchaser of a cloud computing service and the sellers of that service or a software application that facilitates the distribution of work between different cloud service providers. Connection broker: In desktop virtualization, a software program that allows the end-user to connect to an available desktop. Quote of the Day "As you go into the cloud, you no longer need to buy hardware and software but only the hardware service and the software service, so system integration goes away, and it becomes service integration -- and that service integration is what a cloud broker does." - Kevin L. Jackson   Trending Terms middleware ad network data broker cloud broker connection broker   Learning Center Buying cloud access security brokers with confidence IT security professionals assessing and buying cloud access security broker services will learn from this Buyer's Guide how to evaluate the CASB products that service providers now offer. Cloud brokerage: Are cloud brokers 'tomorrow's system integrators'? The cloud brokerage market could reach $160 billion by 2018, and observers anticipate a lot of activity among cloud brokers and traditional IT companies in the next few years. IT as a service: How to succeed as an IT broker Is your organization moving toward offering IT as a service? Find out what CIOs and experts have to say about succeeding as an IT broker. Cisco targets shadow IT with online cloud security broker Cisco's new cloud security broker helps organizations rein in the use of unauthorized online services that pose a security risk. How internal IT can become a cloud services broker The cloud is here to stay, and IT can't afford to be against it. Tom Nolle explains how IT can become a public cloud services broker. Writing for Business Brokers must work closely with cloud providers, while also _________ their services to appeal to customers. A. distinguishing B. differentiating Answer       Stay In Touch For feedback about any of our definitions or to suggest a new definition, please contact me at: mrouse@techtarget.com   Visit the Word of the Day Archives and catch up on what you've missed!   FOLLOW US About This E-Newsletter This e-newsletter is published by the TechTarget network. To unsubscribe from Whatis.com, click here. Please note, this will not affect any other subscriptions you have signed up for. TechTarget, Whatis, 275 Grove Street, Newton, MA 02466. Contact: webmaster@techtarget.com Copyright 2016 TechTarget. All rights reserved.